Symplify signs strategic CRM partnership with Playbook.MT

Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has signed a new partnership with iGaming solutions provider, Playbook.MT.

Playbook.MT excels in delivering comprehensive CRM services across multiple platforms, offering end-to-end solutions from consultation to strategy, execution, and analysis. With Symplify’s proprietary CRM, data hub, and diverse communication channels, Playbook.MT enhances engagement while supporting startups and fast-growing companies with both single and multiple service needs.

Playbook.MT will leverage Symplify’s Campaign and Journey Builder modules, along with full site conversion testing, to empower partners in creating customised, AI-optimised player experiences. This expertise in optimising marketing strategies will directly enhance customer satisfaction and increase lifetime value.

Earlier this summer, Symplify amplified its engagement tool suite with the launch of its Instant Messaging service. This channel is designed as an umbrella channel that will, in the near future, encompass multiple messaging services after its debut with Telegram.

Symplify’s Head of Sales Christoffer Feldt-Sørensen said: “Partnering with Playbook.MT will heighten iGaming experiences for their clients. By integrating Symplify's CRM and AI solutions, we're empowering Playbook.MT to deliver more personalised, data-driven engagement strategies that drive player loyalty and boost revenue.”

Playbook.MT Co-founder Michelle Boström, commented: "Our collaboration with Symplify reinforces our dedication to providing high-quality solutions for our carefully selected clients. This collaboration will further solidify our proven ability to drive rapid growth for our clients."