Juegalo launches loyalty & gamification programme with Gamanza Engage partnership

Swiss iGaming technology provider Gamanza is proud to announce the launch of its

Gamanza Engage product suite at Juegalo.com, one of Chile’s leading online gambling

brands. The Operator will use Gamanza’s state-of-the-art real-time CRM solution, as

well as the innovative loyalty and gamification modules of Gamanza Engage.

This includes a configurable system of ranks and levels, along with the new “Dolarz”

token that players earn for regular gameplay, and as a reward for various achievements

and milestones. Dolarz can be used to purchase bonuses and physical items from a

branded on-site reward shop. Missions and tournaments further equip the Juegalo

brand with innovative tools designed to enhance player engagement and boost

customer loyalty through personalized rewards and experiences.

By integrating Gamanza Engage, Juegalo now offers players dynamic engagement

features, including real-time rewards and challenges across the brand’s casino and

sports betting verticals. The advanced CRM system ensures Juegalo can provide

targeted, and automated promotions to players, giving a further boost to retention and

reactivation.

Robert Civill, Chief Commercial Officer at Gamanza, said:

“We’re thrilled to bring our gamification and loyalty solutions to Juegalo.com, a forward-

thinking operator in a booming region. Our tools add an extra layer of entertainment for

players, significantly enhancing overall levels of engagement and long-term loyalty

across the player base. We’re really excited to be collaborating with the talented team at

Juegalo and look forward to a prosperous partnership.”

Alejandro Salinas, COO of Juegalo, added:

“Partnering with Gamanza allows us to deliver a fresh gaming experience for our

players, aligned with our commitment to innovation and customer satisfaction. We’re

confident that players in this region will be highly engaged by these new features and we

also look forward to exploring the boosters mechanic to add some variety to our

incentives and reduce our overall bonus costs.”

For more information about Gamanza Engage and its solutions, visit

www.gamanzaengage.com. To explore the new player features at Juegalo.com, visit

www.juegalo.com.