iGaming Glossary

CPA stands for "Cost Per Action" or "Cost Per Acquisition" in the context of online advertising and affiliate marketing.

It refers to a pricing model where advertisers pay a commission or flat fee to affiliates or publishers when a specific action is taken, such as a sale, lead, or click on an advertisement.

CPA is a performance-based model that allows advertisers to pay only for measurable results rather than for ad impressions or clicks. It is a popular pricing model in the affiliate marketing industry as it allows both advertisers and affiliates to benefit from a successful campaign.